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Backlinks for a brand-new SaaS: what actually helps

October 19, 2026 · 7 min read · SaaS Hunt team

A new domain starts with no authority. Search engines don't know whether to trust it, so even great pages struggle to rank. A few relevant links from real sites are the fastest way to fix that.

Directories and launch boards

Quality launch boards are relevant to software, get crawled often, and give you a page that describes your product. That's a solid first link. Submit to a curated set rather than every directory you can find — mass submissions to low-quality sites can do more harm than good.

Dofollow, nofollow, and badges

On SaaS Hunt, every approved listing gets a profile. The outbound Visit link to your site is dofollow once it's unlocked: verify our Featured-on badge on your homepage, choose a paid plan, or have our team add it during review. We do it this way so links go to real, live products.

  • Place the badge in your site header's server-rendered HTML (the footer works too).
  • Don't add rel="nofollow" to the badge link — the checker will flag it.
  • Keep the badge up; we may re-check periodically.

What not to do

  • Buy link packages promising a specific Domain Rating overnight.
  • Use automated tools to post your link in comments.
  • Swap links with unrelated sites.

Track referral traffic, not just rankings. A link that sends real visitors is worth ten that don't.

Ready to put it into practice?

Launch on SaaS Hunt for free and compete for this week's top 3.

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