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Launch strategy

How to plan a seven-day launch (instead of a one-day sprint)

November 2, 2026 · 6 min read · SaaS Hunt team

Most launch advice assumes you have a single day to win. On a weekly board you have seven, which is a gift if you use it deliberately — and a trap if you post once on Monday and hope for the best.

Before Monday: get the listing right

  • Write a tagline that says what it does, not how it feels. "Invoice clients from Slack" beats "The future of billing".
  • Use a square logo that reads at 48px.
  • Prepare three screenshots and one 30-second demo clip.
  • Add the Featured-on badge to your site header so your Visit link goes live the moment you're approved.

Monday: launch and tell your inner circle

Weeks reset at 00:00 UTC on Monday. Share your profile link with customers, friends and your newsletter. Early votes help you land on the first screen of the board, where most clicks happen.

Tuesday to Thursday: one channel a day

Pick a different audience each day: a build-in-public thread on X, a thoughtful post in a niche community, an email to your waitlist. Spreading it out gives you a steady stream of visitors instead of one spike.

Reply to every comment on your SaaS Hunt profile within a few hours. Engagement counts toward ranking, and visitors read the replies.

Friday to Sunday: the final push

Post a mid-week update ("40 sign-ups so far, here's what we learned"). People love progress. On Sunday evening UTC, send one last reminder before the board locks and winners are archived.

After the week

Top-3 products get a winner badge and a permanent spot in the winners archive. Everyone keeps their profile page and, with a verified badge, their dofollow Visit link.

Ready to put it into practice?

Launch on SaaS Hunt for free and compete for this week's top 3.

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