Launch playbooks
Short, practical guides for founders getting a product in front of people.
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Launch strategy
How to plan a seven-day launch (instead of a one-day sprint)
A weekly board changes the rhythm of a launch. Here's a day-by-day plan that keeps momentum going from Monday to Sunday.
Nov 2, 2026 · 6 min read
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Copywriting
Taglines that get clicked: 9 patterns from top-ranked launches
Your tagline does most of the work on a busy launch board. These patterns consistently earn more clicks.
Oct 26, 2026 · 5 min
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SEO
Backlinks for a brand-new SaaS: what actually helps
Launch directories, badges, dofollow vs nofollow, and why a handful of relevant links beats hundreds of spammy ones.
Oct 19, 2026 · 7 min
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Growth
Your first 100 users: a practical checklist for indie founders
From the first ten friends to the first hundred strangers — the channels that work at each stage, and when to move on.
Oct 12, 2026 · 8 min